Jessops. What went wrong? I’ll tell you. They turned the classic high street camera shop into the photographic equivalent of “Our Price”.
Go into a real camera shop, then go into a branch of Jessops. The difference is now enormous. One feels like an Aladdin’s Cave, full of exciting contraptions and artistic possibility, the other feels like the soul-numbing electrical goods aisle in a regional Asda.
Classic chain-store mentality. Pile em high, sell em expensive. Ditch anything that doesn’t shift in volume or reek of novelty. Hire staff that would be better suited to selling pairs of jeans. Make the stock look about a desirable and uniform as second-hand roof-slates.
Jessops used to have that ‘proper’ camera shop magic but they blew it by aping the doctrine of GAP. And their digital prints are rubbish.
Funny thing I read in the Guardian yesterday from the Last Night’s TV bit…
“…Meanwhile, in Celebrity Masterchef, John Torode and Gregg Wallace feel about food as Barry Scott does about Cillit Bang.”