Total Film – Four Stars **** – Published 28 Sep 2008

Has anyone ever noticed how movie magazine Total Film gives (more or less) every single big budget film a review of four stars

Total Film

Total Film ****

If you don’t care about integrity, it’s actually a great idea. 

Every major film release can count on this one reasonably positive endorsement from this one reasonably well-known movie magazine. Distributors can breath a sigh of relief and slap it on their poster.

Total Film can count on remaining reasonably good friends with the stars, get reasonably good publicity by appearing on all those posters and continue to be reasonably sure of being invited to all the junkets.

As a business model I’d give it (yes) four stars.

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